What do you want from your content? Pardon the italics. I’m not hissing at you like Professor Snape. I’m just curious, because the answer differs from person to person: “I definitely want more shares from my content. More shares = more potential readers = more potential customers.” “My number one goal in content is to […]

You know what my #1 worry was when I started my blog? It wasn’t what I was going to write about. It wasn’t even if people would read my stuff (I had a whopping 87 Twitter followers and an email list of 7). I was worried about what my blog would look like. Obviously I […]

You know what I can definitively say after consulting and reviewing over 500 websites? You’re letting your content go to waste. Yes, you. You and a ton of other sites that range from 100 monthly visitors to 1,000,000. You’re sitting on a goldmine of potential new traffic and subscribers through your content. But I bet […]

“You think people will read this?” “Is this even good?” “Do you think you’ll be able to write post after post for weeks on end?” Sound familiar? If you’ve published even one blog post, infographic or even a long Facebook post, I bet it does. I’m coming up on 10 years of being a professional […]

The Ahrefs blog currently receives about 452,000 visits from search each month. It wasn’t always like this. Just four years ago, we were following then-current blogging best practices (publish every day!) and plateauing at ~5,000 organic visitors a month.  Frustrated, we decided to switch things up. Fortunately, it worked like gangbusters. In today’s post, I’ll […]

Doesn’t this make you want to punch something? If it were that easy we’d all be internet millionaires by now. Outlandish claims like this are based on either one of two assumptions: 1. You’re a marketing expert.2. You have a massive pre-existing audience. When you get 100,000 monthly visitors, you can just install a pop-up […]

Imagine this: In an event calendar, you come across a Star Wars exhibit at the local art gallery. You arrive expecting to see beautiful, professional art like this: But when you step through the doors, this is what you see instead: I’ll be needing a refund, thanks. Whoops. The person behind this exhibit was an […]

You’re not getting enough traffic. And you’re probably sick of looking at your metrics and seeing no substantial difference in views and conversions week after week. I hear you. And the way I see it, you have two options: You can continue to do what you’re doing and hope things will change, or You can […]

A landing page is one of the most effective ways to increase your website conversions. If you’re looking to move leads through your funnel (and let’s be honest, who isn’t?), landing pages are your best friend. A great landing page is free of distraction and laser-focused on the task in hand. From the headline and […]

Let me guess… You’ve heard before that long form content is important. After all, long form content (articles with 1500+ words) can: Increase your audience’s engagement Improve your search rankings and Establish expertise in your field. Want an example? Just Google a popular subject. Chances are that the top 10 results will have over 1500 […]