Email is widely recognized as the most effective marketing channel for driving sales. Unfortunately, collecting emails isn’t a walk in the park. It’s hard. There are over a billion websites online, and that number continues to grow by the second. How are you supposed to hold anyone’s attention in that kind of environment? It gets […]

You’re probably already aware: Content marketing is one of the most effective ways to increase your traffic, conversions and sales: B2B businesses that create blog content see 67% more leads Websites with blogs bring in 15x more traffic than websites without blogs. If done right, content can build your audience, boost your brand and put […]

A lot of your behavior can be explained by an interesting psychological phenomenon that marketers use constantly.  It’s called social proof.  Social proof is the psychological preference for doing what other people are doing, because if other people are doing it, it proves that it must be worthwhile.  In this guide, I'm going to show […]

There’s a reason B2B companies are spending 55% of their annual marketing budget on content production and creation. It works! 70% of people would rather learn about products through content, and 68% of consumers spend time reading content from a brand they’re interested in. How To Create A Content Marketing Strategy That Succeeds As the […]

Want to know a secret? Writing enormously popular content is not something special reserved for the internet-famous or millionaire marketers who have a team of editors. Anyone can do it. For example, I wrote the second most shared article on the Buffer blog in 2015: And one of the 50 most popular posts on Fast […]

You want your articles to get clicked on and read, right? Well the absolute first step to making that happen is having a kickass headline. Every successful, highly clickable headline falls into one of our “51 Headline Formulas to Skyrocket Conversions. You could put these different headlines together on your own… but why do that […]

Have you felt the frustration? Logging into your WordPress dashboard and only to be let down. Zero shares. Zero comments. Zero new subscribers. If this sounds familiar, you’re not alone. I started blogging in the middle of December 2014 and my average blog post got very little attention. Then I decided that I was freakin’ […]

UPDATE: This guide was published at the perfect time. I hadn't republished an article for months, but three days after this guide was published, an article I'd submitted for republishing to Elite Daily months ago went live, proving just how well republishing works. I took the screenshot below of my Aweber dashboard on Saturday at 9:30 […]

Pop quiz! Which headline will get more clicks, likes, and shares? a) The Breathtaking Geometry of America from Above OR b) America From the Sky  This is not one of those situations where I say that “there’s no right answer”. There is a right answer, and it’s A. Headline A follows a set of effective […]

While increasing email signups is one of my primary focuses, I also like to focus on increasing the conversion rate for sales on my site. Let’s be honest, who doesn’t want more sales for the same amount of traffic? I’ve optimized landing pages, improved the copy on products, and cleaned up the checkout flow… The […]