Google Chrome Ad Blocker: Sumo’s Action Plan

What Is The Google Chrome Ad Blocker?

Sumo has been taking steps to make sure we’re prepared for the upcoming Google Ad Blocker changes which are coming this February. If you haven’t heard, Google has recently joined the Coalition for Better Ads which provides standards for how ads should show on websites. It’s currently unclear how this will impact Sumo customers popups, but here are the steps we’re taking to ensure we are prepared.

What Is Sumo Doing?

  • Monitoring the changes to new ad blocking rules
  • Building a product roadmap to make sure all our tools are ad block compliant
  • Improving the Sumo product to make sure you can build your email list and grow your sales without giving a bad experience to your end user

What Now?

We’ll also be sure to share updates on this page. In the meantime you can also see how Sumo is preparing for the upcoming GDPR compliance changes here.