“If you want something, wait for it” — said no one ever.  At least not anyone successful. In email outreach, expecting a response from the initial email without following up with the prospect is the biggest rookie mistake a marketer or salesperson can make. At Sumo, our growth team reaches out to book a meeting […]

In today’s post I’m going to show exactly how to whitelist emails so they don’t get sent to spam. And I’m going to show you how to do it on ALL major email apps. Click the desktop or mobile email app you use below for detailed instructions on how to whitelist using that app. Pro […]

It’s estimated that ecommerce businesses lose more than $4.6 trillion (yep, TRILLION) in abandoned orders each year.[*] But it’s not all doom and gloom. Business Insider estimates that a huge $2.75 trillion of that lost revenue is recoverable. Want to grow your profits? Recovering your lost revenue could be one of your most effective strategies — […]

High spam rates can lead to lower open rates, lower conversions, and even getting your email banned—meaning less money for your business. That’s why we created this 15-point checklist to improve your email deliverability, get your emails in the inbox, and make more sales. Let’s dive in! Note: This checklist assumes you’re using an email […]

Imagine if you could send emails and segment your customers automatically, driving extra passive revenue and improving your customer lifetime value. You can! Check this out: With an email drip campaign and a few hours of upfront work, you can:  Nurture new leads into customers. Save abandoned carts. Improve repurchase rate. Re-engage past customers. And […]

You launched your ecommerce website. You sent your first email campaign.  Now what? The competition for sales in ecommerce is fierce… there are roughly 1.3 million ecommerce websites in North America and 2-3 million in the world (excluding China), so you want to make sure you maximize every marketing touch you have with your subscribers.[*] […]

Do you send emails to sell products in your ecommerce business? Would you like to make more money from every email you send? If you’re not sending emails based on the behavior of your email subscribers and customers, then you are leaving money on the table. I’m going to show you three behavior-based email automation […]

Email is an amazing channel to stay connected with your customers and increase your sales.  Once you’ve built your email list, it’s still incredibly challenging to figure out what types of ecommerce emails you should be sending. In this post, I’ll guide you through 19 successful ecommerce emails, breaking down what makes them successful, including […]

If you’re hoping I’ll give you a basic answer like Send all your emails out on Tuesday before 10:00 am, you’re headed for disappointment. While I’d love to keep things short and sweet, following a general rule with zero data from your audience to back it up makes for a crummy email strategy. There are […]

You already know why you need an email list and how to grow one. And now is the time to level up your email marketing game plan. Today, I’m going to show you 30 brilliant email examples so you can discover what the pros do to increase their email opens, click through rates, and sales. […]