Video is HOT! But don’t take my word for it: In one study, when both video and text are available on the same page, 72% of respondents said they would rather use video to learn about a product or service.[*] Videos are appearing in more and more Google search results (most of them are from […]

Halloween isn’t thought of as a “major sales holiday”. But you might be surprised… Just take a look at these stats:[*] Halloween spending in the U.S. reached a record-breaking $9.1 billion in 2017 (up from $8.4 billion in 2016) — and it will match or surpass that in 2018. Consumers spend $3.2 billion on costumes […]

“There just aren’t enough hours in the day.” If you’ve ever said this, you need one thing: Automation! (And maybe to hire employees or say “no” more often, but those are conversations for another article.) Ecommerce marketing automation tools and systems can save you dozens of hours every single week. You set it up once […]

When you start an eCommerce business, the most important question you need to answer is: “How will I make money?” And often, the answer to that question lies in your business model. There are various eCommerce business models and finding the perfect one for your business will help you on the way to success. By […]

How much extra revenue would you make if you reduced your store’s shopping cart abandonment rate by 25%? For the past year, we’ve been studying ecommerce companies who’ve used unique tactics to reduce their cart abandonment. Here are some examples: A literary goods store recovered $1,437 worth of lost sales using two abandoned cart emails. […]

The number one mistake you can make with your Black Friday/Cyber Monday (BFCM) Facebook ads is poor planning. So our agency Common Thread Collective wanted to make it easy for you. No more guesswork. No more tedious data gathering. No more wasting time with gurus and their ebooks. Today, I’m going to show you a data-driven […]

Recently, a small three-person Shopify store with an average order value (AOV) of $28 tested out a new marketing strategy on their website. Their goal: Increase the $28 average order value on their Shopify store. The result: Doubled average order value from $28 to $55.60 in 24 hours. How did they do it? They followed […]

Storiarts sells high-quality literary goods to creative-minded individuals. You can buy scarves, gloves, pillows, tees, and totes with quotes, characters, and excerpts from your favorite books. Here’s a 32-second preview of some of Storiarts' best totes: To get first-time visitors to convert into customers, Storiarts is using Sumo’s Reduce Cart Abandonment Shortcut. In the first […]

GroceryGetter made an app that compares grocery prices among three major chains, showing you the best price for what is on your shopping list, then delivering the order to your door. I could brag about all the big news outlets they’ve been featured in, or I could let one of Australia’s biggest TV stations show […]

Today we’re giving you the chance to ask us your #1 ecommerce marketing or business question. You know… that one question that keeps you up at night thinking “if only I knew how to do X I could be rich?” Now’s your chance to get it answered in the comments section of this post. To […]